Digital marketing is used as an umbrella term for the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium.
As people increasingly use digital devices instead of physical shopping, digital marketing has developed rapidly and has now changed the way brands and businesses utilise technology for their marketing.
Digital marketing activities include search engine optimisation (SEO), search engine marketing (SEM), campaign marketing, and e-commerce marketing, social media marketing, social media optimisation, e-mail direct marketing, display advertising, e–books, web design, and any other form of digital media.
Establish and sustain an effective, meaningful digital presence for your company, brand or service. As Digital Marketing continues to evolve, we keep you informed of the latest advances and strategies.
Digital marketing includes
Consumers now have access to information any time and any place they want it. As digital media evolves as an ever-growing source of entertainment, news, shopping and social interaction, consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well.
As the opportunity to respond quickly to customers, create tailored messages and communications as well as enhance ROI with minimal investment compared to traditional marketing, consumers are increasingly leveraging modern media to discover and interact with the brands they trust, companies that know them, and seek out offers tailored to their own needs and preferences.
Digital marketing is an increasingly vital tool for businesses wanting to maximise their opportunity to increase reach, generate leads with branded impressions, and measure marketing opportunities in the digital world. One Solution can provide a complete range of digital marketing services including: